Distribution Research- Self

Self magazine has been active since 1979 and has been distributing their magazines through several different platforms. Self magazine used to use several different digital and print platforms to distribute their magazine. Self magazine is not as big or popular as other magazines, so they do not distribute as well. They do not sponsor and half marathons or 5k races like Women's Health. This decreases the distribution rate because these races bring in big crowds that could be potential viewers. In 2017, Self magazine decided to cut all print forms of the magazine. As of February 2017, Self magazine is an online only magazine. This means that there are no more magazines that would be in the checkout lines, at hair salons, or in stores at all. This also decreases the distribution around the world because in some parts of the world, there is no internet access so there will be less viewers now. Self magazine is adapting to the modern technology in the world and is trying to focus on the modern technology to help expand the magazine. I wouldn't just use digital techniques to distribute my magazine. I don't think that they will have the maximum audience that they can potentially have. I would stick to other distribution techniques like Women's Health and Shape magazine.