Target Audience- Shape

My target audience for my magazine is gender neutral, ages teenager(13-14) and up to around middle age (40-50). Since our magazine is based out of Sarasota, the audience should be mostly in the South and should be areas surrounding Sarasota, Florida. Out of 5,384,000, 91% of the readers are female, the age range is 25-39, 80% of the readers are college graduates, 57% of the readers are married, 76% of the readers are employed, and 40% of the readers are moms. This magazine is similar to mine because it targets young women that are employed and that have recently graduated college or are currently in college. Shape markets its magazine by using several different platforms to display itself. Shape uses print, video, social networks such as Pinterest, Instagram, and Twitter, a companion app, and digital platforms to display the magazine to anyone at any time. They persuaded some of their viewers by having sponsors that would sponsor a new client or a new employee. Shape magazine uses a lot of print and digital techniques to acquire their audience. By using social media networks, this helps keep the college students interested and it also helps keep the stay at home moms interested too.

I think that we would market our magazine by using print, digital, social media networks/online. I think by using these media techniques we will rack in the same audience as Shape. We will be placing our magazines at the most convenient places like the grocery store, the mall, the movies, CVS, etc. This will help to attract the younger audience. This will help keep our magazine successful and keep enough money rolling in to continue making issues.